In Indonesia, we have a belief that business is personal. A project is more than just a contract, and a client is more than just a customer. It is a relationship, a partnership built on a foundation of trust. Before we can build beautiful furniture for you, we must first build a strong understanding together.
For us, the success of a project isn’t just measured in the quality of the final product. It’s measured in the smoothness of the journey, the clarity of the communication, and the strength of the relationship we build along the way.
This is why we want to share the three core values that are the bedrock of our company. These are not just words on a page; they are the principles that guide every conversation we have and every piece of wood we shape in our Jepara workshop.
Value 1: Unwavering Quality — A Matter of Pride
For a Jepara craftsman, quality is a matter of personal pride and respect. It is respect for the teak tree that gave us its strength, respect for the generations of artisans who passed down their skills, and respect for the client who places their trust in our hands. For us, quality is not just a standard to be met, but a promise to be kept.
This is how that promise takes shape:
- It Starts with Honest Materials: We begin by sourcing only the highest grade of legally-verified Indonesian teak. We believe a beautiful result can only come from a good and honest beginning. (See our Guide to Indonesian Teak Wood)
- It’s Held by Strong Traditions: We build our furniture using the time-honored techniques of Javanese joinery. We take no shortcuts because we know that the strongest bonds—both in furniture and in relationships—are built to last for generations. (Explore the art of Javanese Joinery)
- It Shines in the Final Touch: The final finish of a piece is like its character. Our multi-stage process of sanding and finishing is done with patience and care, ensuring the final piece is not only beautiful to look at but also durable and wonderful to touch. (Learn about our Finishing Process)
Value 2: Transparent Integrity — The Foundation of Trust
In our culture, a good name is the most valuable asset you can have. We believe that trust is not given, it is earned through honesty and accountability. For us, integrity means that our word is our bond, and we treat our clients’ projects with the same care and attention as if they were our own.
This is how we build that trust:
- Responsibility for Our Planet: Our commitment to ethical and sustainable manufacturing is unwavering. We exclusively use legally-sourced timber, a promise guaranteed by our SVLK certification. (Read about our Sustainable Philosophy)
- Open and Honest Conversation: We believe in clear and proactive communication. We provide you with realistic timelines and keep you updated on your project’s progress. We prefer to share news, good or otherwise, early and openly.
- Working Through Challenges, Together: In any complex project, challenges can arise. Our promise is to face them with you, head-on. We will always be transparent about any issues and work collaboratively to find the best path forward.
Value 3: True Client Partnership — A Shared Journey
There is a difference between a supplier and a partner. A supplier provides a product. A partner shares a vision and is invested in the journey to bring it to life. We have always believed in being the latter. We don’t want to just work for you; we want to work with you.
This is what partnership means to us:
- An Extension of Your Team: We see ourselves as a technical resource for your team. We gladly offer our manufacturing expertise to review your designs, ensuring the final product is not only beautiful but also strong and well-engineered. (See our Design-to-Manufacture Workflow)
- Building for the Future: Our hope is that our first project together is just the beginning of a long and fruitful relationship. We are dedicated to becoming your trusted, go-to manufacturing partner for many years to come.
- Listening Before Building: The most important tool in our workshop is our ability to listen. We take the time to deeply understand your project’s goals, its unique aesthetic, and its specific requirements. By understanding your vision, we can help you achieve it.
Our Values in Action: The Naramulya Promise
In the end, these three values—Quality, Integrity, and Partnership—are not separate ideas. They are woven together to form a single promise. It is a promise to honor the materials we use, to be honest in our dealings, and to treat our clients’ success as our own.
This is the Naramulya way. It is a philosophy practiced every day by every member of our team, from our family leadership to the gifted artisans on our workshop floor.
We believe that partnerships built on shared values create the most exceptional results. If our way of working resonates with you, we warmly invite you to begin a conversation with us about your next project.
